Lead Generation

A lead consists of information provided by a prospect, or potential borrower, who is interested in one of our customers’ product offerings, ranging from payday loans to home mortgages. The lead contains data collected from a consumer who is interested in getting a loan or mortgage and who is proactively using the Internet to acquire information and research potential lenders. This consumer is interested or ‘warm’ enough to take the time to provide basic information that will help a lender give out a quote based on the information they provide.

Our leads are completely “Internet generated”, which means that the prospects have all responded to an e-mail sent to them, clicked on an advertisement on another web site that took them to ours (or an affiliate site), or who even did a search using a web Search Engine, such as Google. The prospect has taken a proactive step for more information by filling out a form on our web site, which also indicates his interest in being contacted by a lender.

Internet prospects are generally much more responsive than telemarketing prospects, simply because the Internet prospect has been proactive in his or her request for information.